Reps Lose Time Searching
Fragmented files, PDFs and inbox searches eat the day. One source of truth hands that time back to selling.
+22%more time spent selling
Share of day spent selling
The commercial operating system
Turn Your Catalog Into Orders — Across Every Channel.
Put your full catalog in every rep’s hands, let dealers order online, and see exactly what’s selling — on one platform.
See how it worksTrusted by 200+ furniture, lighting & home-décor manufacturers
The problem
Where Sales Systems Break
No More “Let Me Check”
Buyers wait while reps hunt for price, stock and specs.
Quote the Aria sectional in walnut — in stock?
Let me check with the office…
How long? Client’s with me right now.
Quote in Minutes
Slow, manual quoting loses deals. Configure & price built-to-spec products on the spot.
4min avg−90% vs manual
New Reps Ramp Slowly
Product knowledge is locked in your veterans — until the catalog teaches new hires for you.
Time to first solo quote
Before ~5mo
SuperCat ~6wk
Catalog Errors Create Rework
Specs scattered across PDFs and folders drift out of date — and cost you orders.
Order accuracy
Before ~74%
SuperCat 99%
How it works
One Platform, Built for How You Sell
Field sales
Your Whole Catalog, in Every Rep’s Hands
Reps walk into any showroom or trade show with your full, current catalog on iPad — browse, present, and write orders, even with no signal.
- Offline-first catalog & order writing
- Full specs, images, options & live availability
- Customer-specific & contract pricing
B2B Commerce
Let Your Buyers Order Themselves
Open eCat Online — a private B2B storefront — so dealers and designers reorder, configure, track shipments, and manage their accounts 24/7, without tying up a rep.
- Customer-specific pricing & self-serve checkout
- Configure built-to-spec products (CPQ)
- Order tracking, invoices & bulk reorder
Intelligence
See Exactly What’s Selling
Real-time dashboards across products, reps, territories, and dealers — plus the insights to act on, like dormant accounts worth winning back.
- Performance by territory, rep & product line
- Dormant & at-risk dealer activation
- Reports & CSV / XLSX exports
Customer stories
Brands That Run on SuperCat
Furniture Manufacturer Wildwood Serves Dealers, Designers, and Reps Better — From One Catalog
Read the storyCompany profile
Furniture & lightingFamily-owned since 19684,000+ SKUs · 2 brands
Selling through
RepsDesignersDealers
Décor & Lighting Craftmade Transformed Sales With SuperCat’s Digital Catalog Software
Read the storyCompany profile
Fans + lighting3,800 SKUs2,000+ showrooms
Selling through
DealersRepsOnline
Lighting Manufacturer Hubbardton Forge Scales Handcrafted Lighting Sales With SuperCat
Read the storyCompany profile
Handcrafted in Vermont850+ SKUs30,000+ configurations
Selling through
RepsShowroomsDesigners
Compare every plan, feature by feature — then start where you are today.
See plans & pricing FAQ
Questions, Answered
Still weighing it up? Talk to our team → We’ll map SuperCat to exactly how your business sells.
What exactly is SuperCat?
SuperCat is the commercial operating system for furniture, lighting, and home-décor manufacturers. It puts your full catalog in every rep’s hands on iPad, lets dealers and designers order online 24/7, and gives leadership a live view of what’s selling — all from one source of truth.
Who is SuperCat built for?
Mid-market manufacturers that sell through reps, dealers, showrooms, and designers. If you manage a deep catalog, customer-specific pricing, and several sales channels at once, SuperCat keeps them all in sync.
Does the iPad catalog work offline?
Yes — the eCat iPad app is offline-first. Reps browse the full catalog, configure products, present, and write orders on the trade-show floor with no signal, and everything syncs the moment they’re back online.
Can buyers place orders themselves?
Yes. The buyer storefront lets dealers and designers reorder, track shipments, view invoices, and manage their account 24/7 with their own contract pricing — no rep required.
Will SuperCat connect to our ERP or accounting system?
SuperCat imports your products, pricing, and inventory, and syncs orders back to systems like NetSuite and Sage Intacct. Integration ranges from a self-serve file sync to a fully managed pipeline.
How long does it take to get started?
Most teams go live in 4–10 weeks, depending on catalog complexity and integration depth. Onboarding covers data import, configuration, and rep training — with guided and comprehensive packages available.
What makes SuperCat different from generic B2B e-commerce platforms?
SuperCat is built specifically for furniture, lighting, and home-décor manufacturers — deep configurable catalogs, customer-specific and contract pricing, rep territories, and trade-show workflows like QR-code ordering. Generic e-commerce platforms treat those as customizations; here they’re the core product.
Does SuperCat replace our sales reps?
No — it makes them faster. Reps present, quote, and close on iPad with live inventory and pricing, while the B2B storefront handles reorders and after-hours ordering. SuperCat customers consistently see their top reps become their top platform users.
Is SuperCat a digital catalog, a B2B ordering portal, or a CPQ tool?
All three in one platform: a digital product catalog with full specs and imagery, a wholesale ordering portal for dealers and designers, and configure-price-quote for built-to-spec products — backed by sales analytics across every channel.
Start today
Turn your catalog into orders.
One platform for your reps, dealers, and online buyers. Drop your email and we’ll set up a quick walkthrough on your own catalog.
Takes 30 seconds · no credit card required